Responsive Web Design: Reach Customers on EVERY Device!

You may or may not have heard the term Responsive Web Design by now. If not, it refers to a website that has been designed and programmed with the user in mind. More specifically, how someone accesses a site. With the increased popularity of mobile and tablet browsing having a responsive web design, or RWD for short, ensures the end user (your customer) has a pleasant experience when navigating your website. Without a RWD pages and content can get cut off or jumbled up on mobile devices.  Menu navigation is often non-functional and frustrating and overall usability can be downright annoying!  Have you ever tried to purchase something on your phone or tablet on a site not built for that small touch screen? Next time pay attention to how quickly you want to move to another site… hint: you aren’t alone!!

Recent consumer studies have shown that 4 out of 5 consumers use their smart phones to shop online today and that 40% of those users will choose another site if the first one they choose is not mobile friendly!  Without a properly optimized site for mobile devices you could potentially be missing out on A LOT of business! Google also just reported that 90% of users use multiple screens sequentially to accomplish a task online over time.

Having a site that can accommodate a seamless transition from one device to the next shows your customers you are committed to their overall customer experience.

“Where Do I start with Responsive Web Design?”

Of course it’s always best and most cost effective to build a site from the beginning to be responsive across devices, but what happens if you already have a website?  There are always options.  If you haven’t already made the move to a CMS (Content Management System) with your site, this might be the perfect opportunity.  WordPress for example is a very popular, highly utilized CMS platform that is user friendly when it comes to updating and controlling your website.  Businesses change and grow! Your website should be able to easily do this same, which is essentially what a CMS platform does.  Taking the opportunity to move your website to a more usable interface for yourself and your staff will allow you to also create a fresh new mobile friendly site at the same time!  If you want to stick with your current site as it is and just include a mobile version that is always possible too with enough programming! Wilkins IT Solutions are WordPress experts. WP is our preferred CMS platform because of its ease of use for our clients and the robust ability to create just about anything for your site!  Every website we provide uses responsive web design across all mobile devices to make sure customers can use your site no matter what! Interested in more information about adding responsive web design or just chatting about what you can do to make your site more accessible to customers?  We would love to chat! Read more on Responsive Web Design from these sources:  iAcquire ComScore Google